Friday, July 27, 2007

Microsoft choosing the long road to consumers... yet again

It gets tiring saying that Microsoft should learn from their competitors, but you can put all the blame on Microsoft for your weary tongue. While Apple is taking multi-touch technology directly to "every day" consumers via the iPhone, Microsoft is going direct to commercial with it's new Surface product. In a recent eWeek article, Microsoft is said to be waiting until the technology and pricing is "more mass-market-friendly". Considering that the iPhone sold around half a million units on its opening weekend of availability, I'd say that this technology is already "mass-market-friendly".

Don't expect Microsoft to understand that. Vista was released years ago under the name of Apple's OS X. Microsoft is always behind in the game when it comes to innovation. By the time Surface reaches John Q. Consumer it will have already been released years ago under the name of Apple's "Horizon"... or whatever name Apple's creative team comes up with.





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